Alfred

Red Ink Coffee Schools You in the Coffee World Beyond the Cup

Red Ink Coffee Schools You in the Coffee World Beyond the Cup

Here’s what you need to know: Coffee education isn’t just about brewing or roasting anymore. Krzysztof Blinkiewicz, founder of Red Ink Coffee, is redefining how we teach the craft by weaving in climate, culture, and community. This isn’t just a shift in curriculum—it’s a radical reimagining of what it means to know coffee. At the heart of Red Ink’s model is a philosophy that questions why we teach coffee at all. “Too many courses teach technique without context,” Blinkiewicz says. His approach isn’t about mastering a skill set but about understanding the systems that shape coffee’s journey—from the farm to…
Read More
Alfred’s Café Matcha Reimagines Coffee Culture in LA

Alfred’s Café Matcha Reimagines Coffee Culture in LA

The verdict is in: Los Angeles is getting a caffeine fix with a twist. Alfred, the city’s beloved coffee chain, has unveiled Café Matcha, its first espresso-free concept in Studio City. This isn’t just another café—it’s a bold redefinition of what a neighborhood drink spot can be. With its vintage diner aesthetic and matcha-centric menu, the new flagship is both a throwback and a forward-thinking experiment. Alfred founder Josh Zad describes Café Matcha as a “reimagined neighborhood hangout,” blending the familiarity of a classic coffee shop with a modern matcha focus. The design leans into retro diner vibes—think Formica tables,…
Read More