El Salvador is about to host the most anticipated gathering of coffee industry leaders in years. The 11th edition of the Producer & Roaster Forum (PRF) will take place March 26–27 at the Hilton Hotel in San Salvador, drawing over 4,200 visitors and more than 500 green buyers. This year’s event promises to be the largest in PRF’s history, with roasters from 40+ countries expected to attend. The forum, which has long championed direct connections between producers and buyers, is set to redefine how the specialty coffee world operates.
At the heart of the event are high-stakes competitions that push boundaries. The fifth Global Roasting Contest and seventh Cold Brew Coffee Championship will showcase technical mastery, while the Soil of Excellence competition highlights regenerative farming. The Global Cupping Championship and PRF Voices program will deepen conversations around quality and innovation. Meanwhile, the World’s Greatest Coffee Packaging competition, backed by MTPak Coffee, will spotlight design that balances aesthetics and sustainability. These events aren’t just showcases—they’re catalysts for change, bridging gaps between origin and market.
The forum’s impact extends beyond competitions. MTPak Coffee’s Diamond Sponsorship includes scholarships for Salvadoran producers, ensuring their voices are heard. The Global Coffee Awards World Championship, held the day before, will crown a world champion, while the PRF Annual Dinner on March 26 will celebrate winners from regional contests. These moments are more than accolades—they’re opportunities to build relationships that shape the industry’s future.
Key takeaways: The PRF El Salvador edition will set a new benchmark for roaster attendance, featuring a lineup of competitions that blend tradition and innovation. MTPak Coffee’s sponsorship underscores the growing emphasis on sustainable packaging, while the forum’s focus on direct trade ensures producers and roasters stay connected. The event’s blend of education, competition, and collaboration makes it a must-attend for anyone shaping the coffee world.
What’s your favorite way to connect with producers—through cupping, packaging, or storytelling.
What’s your favorite way to connect with producers—through cupping, packaging, or storytelling? Share your thoughts below.
Questions & Answers
When is PRF El Salvador 2026 taking place?
PRF El Salvador 2026 is scheduled for 26 & 27 March 2026.
How many roasters are expected at PRF El Salvador 2026?
Over 500 roasters are expected, making it the largest attendance ever for the event.
Information sourced from industry reports and news outlets.
