Listen up: Coffee competitions have always been about skill, but Brewlette flips the script. This new event in New York City isn’t just a test of technique—it’s a high-stakes gamble where luck and precision collide. Scheduled for March 7, 2026, Brewlette introduces a radical twist: competitors spin a wheel to land a random TDS% target, then have eight minutes to brew a cup that matches it. The closest eight advance to a bracket-style final, where the last man standing wins a trophy and bragging rights. It’s equal parts chaos and craftsmanship, and it’s already drawing attention from baristas and coffee nerds alike.
The rules are as bold as the stakes. Competitors use Counter Culture’s single-origin beans, Mahlkönig grinders, and Third Wave Water, ensuring a level playing field. Judges taste blind, focusing solely on flavor, not methodology. The setup is simple: brew, measure, repeat. But the outcome? Unpredictable. A 13-person field means only one will make it to the finals, and the margin for error is razor-thin. This isn’t about perfecting a pour-over—it’s about adapting on the fly, a skill that separates amateurs from pros.
Brewlette isn’t just a competition; it’s a statement. By blending randomness with expertise, it challenges the notion that coffee brewing is purely technical. The event’s structure forces participants to embrace uncertainty, a rare trait in a world obsessed with precision. For newcomers, it’s a chance to prove themselves. For veterans, it’s a test of resilience. The sponsors—Counter Culture, Mahlkönig, Third Wave—back this gamble, betting on the idea that coffee’s soul lies in its unpredictability.
Key takeaway? Brewlette redefines what it means to compete. It’s not just about brewing a great cup—it’s about thriving under pressure, adapting to chaos, and proving that passion can outshine perfection. Whether you’re a first-timer or a seasoned pro, this event demands you step into the unknown.
Share how you’d tackle a random TDS target—would you go all-in or play it safe.
What’s your brewing story? Share how you’d tackle a random TDS target—would you go all-in or play it safe?
Questions & Answers
How much does it cost to join Brewlette?
Entry fees vary by competition. Check the official Brewlette website for current pricing and registration details.
When is the next Brewlette competition?
Dates are announced annually. Visit the Brewlette website for the latest competition schedule and sign-up deadlines.
Information sourced from industry reports and news outlets.
