Real talk: Ippodo’s New Year Matcha isn’t for everyone. The foil-wrapped 20g pouch screams exclusivity, but at that price point, you’re paying for a ritual as much as a cup. My first sip confirmed the hype—umami-rich, seaweed-tinged, and visually stunning in its dark green hue. Yet the experience was a tightrope walk between indulgence and irritation.
The astringency? A bold, chalky finish that lingers like a wet towel in your mouth. It’s a trait some matcha purists adore, but for others, it’s a barrier. I found myself sipping water between gulps, a habit that felt more like punishment than pleasure. Still, the base flavor is undeniable: a clean, oceanic sweetness that cuts through the bitterness. It’s the kind of matcha that makes you wonder if you’re missing something—like a perfect latte or a better brewing method.
The packaging, all foil and minimalism, feels like a luxury accessory. But does that justify the cost? At 20g, it’s a single-use indulgence, not a pantry staple. Pairing it with sweetened latte or usucha could mask the astringency, but that feels like cheating the experience. The real question is: does the ritual of unrolling the foil and measuring the powder outweigh the bitterness?
Key points: The astringency is a polarizing trait, the umami profile is striking, and the price reflects a premium experience.
Close: Would you trade that chalky finish for a sweeter, smoother cup.
Close: Would you trade that chalky finish for a sweeter, smoother cup? Share your take below.
Questions & Answers
How much does Ippodo Tea New Year Edition cost?
The Ippodo Tea New Year Edition typically costs around ¥1,500 to ¥2,000, depending on the size and packaging.
Where can I buy Ippodo Tea New Year Edition?
You can purchase it at Ippodo’s official stores, select supermarkets, and online retailers like Amazon Japan or Rakuten.
Information sourced from industry reports and news outlets.
