Time to spill: Georgia’s coffee scene is no longer a footnote in the global specialty market. Once defined by Turkish-style brews and centuries-old winemaking, the country is now a crossroads where ancient traditions meet modern roasting. The rise of specialty coffee here isn’t just about beans—it’s about culture, curiosity, and a growing appetite for complexity. With brands like Shavi Coffee Roasters expanding into the U.S. and giants like Costa Coffee eyeing expansion, Georgia is proving that its coffee story is far from finished.
The roots of this shift lie in Georgia’s cultural DNA. Its wine heritage—dating back 8,000 years—has long celebrated fermentation, terroir, and artisanal craftsmanship. These same principles now shape specialty coffee sourcing and roasting. Shavi’s Alsu Karimova explains how Georgian palates favor natural, experimental processed coffees, like their jonjoli-infused blend that evokes memories of local flavors. This fusion of tradition and innovation isn’t accidental; it’s a direct translation of wine culture into coffee, where consumers expect depth, nuance, and storytelling.
Meanwhile, the market is maturing fast. Coffee imports surged 43.9% in 2025, driven by global price trends and a rising middle class embracing home brewing and professional training. Tbilisi’s cafes now thrive on experimentation, blending pour-over rituals with communal dining traditions. The result? A coffee scene that feels both rooted and restless, attracting international brands while nurturing homegrown talent. Shavi’s recent accolades—Best Coffee Shop at the 2025 European Coffee Trip Awards—highlight this balance, proving quality and hospitality can coexist.
KEY POINTS Georgian culture’s emphasis on fermentation and terroir is reshaping coffee sourcing and roasting techniques. International brands like Costa and Starbucks are investing in Georgia’s growing market, signaling confidence in its potential. Meanwhile, Georgian roasters are exporting their expertise, with Shavi launching in the U.S. to share Georgia’s unique coffee identity.
Will it become a regional hub or a global powerhouse.
CLOSE What’s next for Georgia’s coffee scene? Will it become a regional hub or a global powerhouse? Share your take in the comments—because the story’s just beginning.
Questions & Answers
What drives Georgia’s specialty coffee growth?
Rising consumer demand for quality, unique flavors, and sustainability. Local roasters and imports are meeting this need, fueling market expansion.
Are there coffee chains in Georgia?
Yes, chains like Starbucks and local roasters are present. They cater to both casual drinkers and specialty coffee enthusiasts.
Information sourced from industry reports and news outlets.
