Matcha’s Rise and the Future of Custom Coffee
Get ready to sip on this: Matcha is no longer a niche curiosity—it’s becoming the star of café menus worldwide. In 2026, its green hue and health halo have propelled it from a quirky alternative to a core offering, outpacing even coffee in some chains. This shift isn’t just about aesthetics; it’s a reflection of Gen Z’s hunger for experimentation and personalization. Cafés are now crafting menus that feel like curated experiences, blending global flavors with local twists. From ube lattes to yuzu-infused cold brews, the goal isn’t just to trend—it’s to tell a story. The real magic lies in…