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There’s something brewing in the world of tea—literally. Matcha, once a quiet ritual in Japanese tea rooms, now swirls in lattes, smoothies, and viral TikTok videos. Its meteoric rise has left producers in Japan scrambling to meet demand, but the drink’s journey from ceremonial staple to global obsession is far more than a trend. It’s a story of tradition bending to modernity, and the question isn’t just how matcha became a craze—it’s what it reveals about our hunger for connection in a fast-moving world. For centuries, matcha was the heart of the Japanese tea ceremony, a practice that turned a…