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The Secret Language of Wine Labels

The Secret Language of Wine Labels

Real talk: Wine labels are more than just a brand name. They’re a code, a map, and sometimes a red herring. Beyond the winery, region, and vintage, there’s a whole world of detail waiting to be decoded. Most labels fall into one of three categories, each revealing a different story about the wine inside. The first is the varietal label—think Cabernet Sauvignon, Chardonnay, or Syrah. These are straightforward, but not always reliable. While nearly all wine comes from Vitis vinifera grapes, there are thousands of cultivars. For beginners, focus on the 100 most common varietals, which account for 70% of…
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