Sarah

Let’s talk about the quiet revolution brewing in specialty coffee. Younger consumers aren’t just chasing trends—they’re rewriting the rules. For Gen Z, coffee isn’t a ritual; it’s a moment. They crave customization, Instagrammable aesthetics, and drinks that feel as intentional as their curated playlists. Matcha, iced and bright green, has become their go-to, with brands like Blank Street and Black Sheep turning it into a billion-dollar phenomenon. Greggs, the UK’s beloved bakery chain, even jumped in with its first matcha line, proving that mainstream appeal and youth culture are no longer mutually exclusive. This generation grew up in a world…