Meanwhile

Here’s something to stir your curiosity: The world’s coffee obsession is shifting. While Europe’s consumption stagnates, China’s branded coffee shops now outnumber the U.S., and India’s market is set to double in value by 2030. These aren’t just numbers—they’re signals. For roasters in mature markets, the rise of emerging specialty coffee scenes offers more than just competition. It’s a blueprint for rekindling passion in a sector increasingly defined by cost-cutting and efficiency. Emerging markets like Indonesia, Saudi Arabia, and Jordan are proving that specialty coffee isn’t just a trend—it’s a cultural movement. In India, where coffee shops are growing at…