Luxembourg’s Matcha Maven Launches a Green Haven for Coffee Connoisseurs
This is worth savoring: Junn Loh, the visionary behind Luxembourg’s beloved coffee chain Curiousbuds, has swapped beans for matcha, opening Matchalab in the capital. The new café isn’t just a trend—it’s a deliberate pivot, rooted in Loh’s decade-long obsession with quality and her belief that matcha’s ritualistic charm transcends its Instagram fame. “We’re not here to chase hype,” she says. “We’re here to serve a single cultivar, single origin matcha from Japan, made with intention.” Loh’s approach is as meticulous as it is unconventional. The café’s interior—soft greens, deep browns, and minimalist benches—was designed to foster connection, not just caffeine.…
