Influencers Are Reshaping Specialty Coffee—Here’s How
Coffee lovers, wine enthusiasts, tea devotees—your morning ritual is being rewritten by influencers. Up to 93% of marketers now rely on influencers to cut through the noise, and specialty coffee is no exception. With Gen Z consumers trusting influencer recommendations over traditional ads (92% of them, per Nielsen), the industry’s authority is shifting from competition trophies to Instagram feeds. This isn’t just a trend—it’s a seismic shift in how coffee is discovered, discussed, and consumed. The rise of influencer marketing has democratized coffee culture. Once confined to barista competitions and niche publications, expertise now lives on TikTok, YouTube, and Instagram.…