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El Salvador Hosts Largest Roaster Gathering in PRF History

El Salvador Hosts Largest Roaster Gathering in PRF History

El Salvador is about to host the most anticipated gathering of coffee industry leaders in years. The 11th edition of the Producer & Roaster Forum (PRF) will take place March 26–27 at the Hilton Hotel in San Salvador, drawing over 4,200 visitors and more than 500 green buyers. This year’s event promises to be the largest in PRF’s history, with roasters from 40+ countries expected to attend. The forum, which has long championed direct connections between producers and buyers, is set to redefine how the specialty coffee world operates. At the heart of the event are high-stakes competitions that push…
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El Salvador Hosts Largest Roaster Gathering in Coffee History

El Salvador Hosts Largest Roaster Gathering in Coffee History

Time to spill: The coffee world is converging on El Salvador for its biggest roaster gathering yet. From 26–27 March 2026, the 11th edition of the Producer & Roaster Forum (PRF) will draw over 4,200 visitors, including more than 500 green buyers and roasters, with an estimated $15.7m in business deals. This isn’t just another trade show—it’s a seismic shift in how the specialty coffee industry connects. For years, PRF has disrupted the norm by hosting events in coffee-producing countries, not consumption hubs, and this year’s edition in San Salvador promises to be its most impactful yet. The event’s lineup…
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