FairWave Coffee Collective Acquires Joe Van Gogh to Expand Regional Reach
FairWave Specialty Coffee Collective is making its move. The growing coffee collective, already expanding across the Southeast with its 2025 acquisition of Raleigh’s Black Coffee, has just added another name to its roster: Joe Van Gogh Coffee. Based in North Carolina, Joe Van Gogh has carved a niche with its artisanal approach and community-focused cafes. This acquisition isn’t just about scale—it’s about strategy. FairWave’s move signals a clear shift in the specialty coffee landscape. By integrating Joe Van Gogh’s local presence and brand equity, the collective is deepening its foothold in a market already ripe for growth. The coffee industry…
