Counter

Counter Culture Coffee is redefining competition with Brewlette, a new brewing series that blends chance and craft. By stripping away rigid rules, the initiative invites both pros and amateurs to test their skills under unpredictable conditions. The result? A spectacle where precision meets unpredictability, and luck becomes a legitimate contender in the pursuit of perfection. Brewlette’s format is as bold as its name. Competitors spin a wheel to land a random TDS target—a measure of coffee strength—then have eight minutes to brew a cup that matches it. The eight closest to the mark advance, turning the first round into a…