The Mystery Behind Kirkland Coffee’s New Roaster
Real talk: The coffee you buy at Costco just got a little more mysterious. For years, Kirkland Signature’s beans were a Starbucks product, stamped with the iconic green logo. But now, those bags are blank, and customers are scratching their heads. What happened to the roast that once defined Costco’s coffee game? The answer isn’t in the packaging anymore—it’s in the chaos of speculation and a coffee industry that’s tighter than a drum. The shift started in late 2023, when Starbucks quietly exited the Kirkland roster. No official statement, no fanfare—just a quiet removal of the Starbucks logo from bags.…


