Brazil’s Expocacer Hosts First Blockchain-Powered Coffee Auction, Boosting Transparency and Specialty Offerings
Brazil's largest coffee cooperative, Expocacer, is set to make waves in the global coffee industry with its first online auction on Coffee Chain, a blockchain-based trading platform. This groundbreaking event takes place Dec. 11-12 and promises to offer traceable specialty lots to roasters and importers worldwide. Expocacer's Essências program supports small- and medium-sized members in producing high-value specialty coffees, with the upcoming auction focusing on top-scoring microlots from Cerrado Mineiro, a renowned coffee-growing region in Minas Gerais. The online-only auction will provide farm-level traceability and documentation, enhancing transparency and trust within the supply chain. Coffee Chain, developed by Expocacer and…