Argentina

Costa’s Struggles and illy’s Bold Move: Coffee’s New Power Struggle

Costa’s Struggles and illy’s Bold Move: Coffee’s New Power Struggle

Here’s something to stir your curiosity: Costa Coffee’s losses have more than doubled in two years, while illycaffè bets big on US growth. The coffee world is shifting fast, and these moves reveal a deeper battle for relevance. Costa, once a UK titan, now faces a dual threat: shrinking footfall and a flood of value-driven rivals. Greggs and Pret A Manger have nibbled away at its market, but the real pressure comes from Gen Z darlings like Blank Street and Black Sheep. These brands aren’t just selling coffee—they’re redefining what it means to be trendy, affordable, and Instagram-ready. Costa’s latest…
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Influencers Are Reshaping Specialty Coffee—Here’s How

Influencers Are Reshaping Specialty Coffee—Here’s How

Coffee lovers, wine enthusiasts, tea devotees—your morning ritual is being rewritten by influencers. Up to 93% of marketers now rely on influencers to cut through the noise, and specialty coffee is no exception. With Gen Z consumers trusting influencer recommendations over traditional ads (92% of them, per Nielsen), the industry’s authority is shifting from competition trophies to Instagram feeds. This isn’t just a trend—it’s a seismic shift in how coffee is discovered, discussed, and consumed. The rise of influencer marketing has democratized coffee culture. Once confined to barista competitions and niche publications, expertise now lives on TikTok, YouTube, and Instagram.…
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Malbec’s Double Life: From French Roots to Argentinian Fame

Malbec’s Double Life: From French Roots to Argentinian Fame

Coffee lovers, wine enthusiasts, tea devotees—here’s a grape that defied its origins to become a global star. Malbec’s story is less about pedigree and more about reinvention. Once a forgotten vine in France, it’s now Argentina’s flagship red, yet its French soul lingers in every glass. The Tasting Challenge—a weekly dive into 34 wines from 12 countries—revealed how geography can rewrite a grape’s destiny. Malbec’s French roots are steeped in obscurity. Once a blending grape in Bordeaux, it struggled with pests and weather, earning a reputation for being unreliable. By the 1860s, though, a French botanist planted it in Mendoza,…
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Taste Argentina’s Wines, Master the Land

Taste Argentina’s Wines, Master the Land

Time to spill: Argentina’s wines aren’t just about grapes—they’re a map of its soul. From Patagonia’s frigid winds to Salta’s sun-baked highlands, the country’s terroir crafts flavors that scream geography. But how do you translate that into a tasting experience? Enter Learn By Drinking: Argentina, a course that turns wine into a passport. This isn’t about sipping; it’s about decoding. Each bottle is a clue, each region a story. The course pairs six iconic varietals—Malbec, Cabernet Sauvignon, Torrontés, and more—with lessons on how altitude, soil, and climate shape their profiles. It’s not just about tasting wine; it’s about tasting the…
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