The First Hire That Could Define Your Roastery’s Future
If you're building a roastery from the ground up, the first hire isn’t just a job—it’s a strategic move that could shape your business’s trajectory. The question isn’t just who to bring on, but why that person matters. For founders balancing passion and practicality, the decision hinges on aligning talent with long-term goals. Take sales, for example: hiring someone to scale wholesale clients can unlock growth, but a misstep here risks alienating existing partners. Conversely, a roaster could offer a rare blend of technical expertise and operational freedom, letting founders step away from daily grind. Yet, the appeal of a…