Skysill

Jackson Family Wines’ Washington Gambit: A Strategic Shift in Cabernet

Jackson Family Wines’ Washington Gambit: A Strategic Shift in Cabernet

Here’s what you need to know: Jackson Family Wines didn’t just stumble into Washington. For three decades, the Napa-based label has built its reputation on calculated moves—starting with Oregon’s Pinot Noir boom, then pivoting to Cabernet Sauvignon. When climate change and wildfires forced a rethink, the family’s answer wasn’t panic but precision. Their 2022 acquisition of Skysill Vineyard in Walla Walla Valley wasn’t a gamble; it was a masterstroke. The decision wasn’t born of hype. “We didn’t make any wine in 2020,” explains Chris Carpenter, JFW’s Napa Cabernet lead. “That’s when we started seriously considering alternatives.” The Blue Mountains’ cooling…
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