El Salvador’s Coffee Pulse: Where Roasters, Producers, and Innovators Collide
There’s something brewing in San Salvador. The 11th edition of Producer & Roaster Forum (PRF) lands in El Salvador on 26–27 March 2026, merging coffee’s most elite competitions with a rare chance to connect producers and roasters at origin. This isn’t just another trade show—it’s a seismic shift in how the global coffee industry operates. By hosting the event in a key coffee-producing country, PRF dismantles the outdated model of trade shows centered in consuming nations, creating a platform where buyers and sellers meet face-to-face, bypassing intermediaries. The event’s impact is already measurable. Over 4,200 visitors and 350 international buyers…
