Salvador

El Salvador Hosts Largest Roaster Gathering in PRF History

El Salvador Hosts Largest Roaster Gathering in PRF History

El Salvador is about to host the most anticipated gathering of coffee industry leaders in years. The 11th edition of the Producer & Roaster Forum (PRF) will take place March 26–27 at the Hilton Hotel in San Salvador, drawing over 4,200 visitors and more than 500 green buyers. This year’s event promises to be the largest in PRF’s history, with roasters from 40+ countries expected to attend. The forum, which has long championed direct connections between producers and buyers, is set to redefine how the specialty coffee world operates. At the heart of the event are high-stakes competitions that push…
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El Salvador Hosts Largest Roaster Gathering in Coffee History

El Salvador Hosts Largest Roaster Gathering in Coffee History

Time to spill: The coffee world is converging on El Salvador for its biggest roaster gathering yet. From 26–27 March 2026, the 11th edition of the Producer & Roaster Forum (PRF) will draw over 4,200 visitors, including more than 500 green buyers and roasters, with an estimated $15.7m in business deals. This isn’t just another trade show—it’s a seismic shift in how the specialty coffee industry connects. For years, PRF has disrupted the norm by hosting events in coffee-producing countries, not consumption hubs, and this year’s edition in San Salvador promises to be its most impactful yet. The event’s lineup…
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Estate 98: Bridging Salvadoran Coffee and Cocktail Culture

Estate 98: Bridging Salvadoran Coffee and Cocktail Culture

When Salvadoran coffee meets cocktail culture, it’s not just about flavor—it’s about legacy. Estate 98, a single-origin espresso spirit crafted by U.S.-based descendants of Salvadoran coffee pioneers, is redefining how bartenders and coffee lovers experience the intersection of heritage and innovation. Born from a family farm rooted in El Salvador’s 1798 history, this spirit isn’t just a drink; it’s a bridge between tradition and modern mixology. The Larin brothers, Andres and Jose, grew up in the U.S. but returned to El Salvador as teens, carrying with them a deep connection to their family’s coffee roots. Their product, Licor de Café…
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El Salvador’s Coffee Pulse: Where Roasters, Producers, and Innovators Collide

El Salvador’s Coffee Pulse: Where Roasters, Producers, and Innovators Collide

There’s something brewing in San Salvador. The 11th edition of Producer & Roaster Forum (PRF) lands in El Salvador on 26–27 March 2026, merging coffee’s most elite competitions with a rare chance to connect producers and roasters at origin. This isn’t just another trade show—it’s a seismic shift in how the global coffee industry operates. By hosting the event in a key coffee-producing country, PRF dismantles the outdated model of trade shows centered in consuming nations, creating a platform where buyers and sellers meet face-to-face, bypassing intermediaries. The event’s impact is already measurable. Over 4,200 visitors and 350 international buyers…
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El Salvador Hosts Global Coffee Awards World Championship in March 2026

El Salvador Hosts Global Coffee Awards World Championship in March 2026

This March, El Salvador will host a landmark event for the coffee world. From 26–27 March 2026, the 11th edition of the Producer & Roaster Forum (PRF) will unfold at the Hilton Hotel in San Salvador, uniting over 4,200 visitors and 350 international buyers. The event, already a cornerstone of the coffee industry, will spotlight the Global Coffee Awards World Championship, where roasters from the US, Europe, and origin countries will vie for the title of the world’s best. PRF has long disrupted the coffee trade show model by anchoring events in coffee-producing nations. This year, El Salvador returns to…
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