The Rise of NoLo Wines: A Wine Critic’s Take on the Low-Alcohol Movement
The wine world is undergoing a quiet revolution. NoLo—no- and low-alcohol wines—has become the latest obsession, despite its messy definitions and polarizing reception. Definitions vary wildly: the EU and UK lack standardized terms, while the U.S. classifies “non-alcoholic” as under 0.5% ABV and “alcohol-free” as under 0.05%. Low-alcohol wines span a broad range, making labels the only reliable guide. Yet, this ambiguity hasn’t stopped the trend from gaining traction. With global wine sales declining, NoLo wines are projected to grow by 7% annually through 2028, and 10.4% by 2034. Sales have already surged 88% since 2021, signaling a seismic shift…