Peet’s Coffee Faces U.S. Store Closures Amid Parent Company Takeover
Consider this your morning briefing: Peet’s Coffee is shuttering dozens of U.S. locations, including key Bay Area spots, as its parent company prepares for a $18 billion takeover. The closures, announced in late January, signal a seismic shift in the brand’s strategy as Keurig Dr Pepper moves to acquire JDE Peet’s, the parent company behind the iconic roast. This isn’t just about consolidating real estate—it’s about redefining the brand’s future in a market where convenience and scale are king. The move comes as Peet’s navigates a delicate balance between preserving its legacy and adapting to modern demands. Store managers in…