Numi

This might just change your routine: a tea once celebrated for its fermented depth now tastes like ordinary black tea. Numi Organic Emperor’s Pu-erh, once a standout for its earthy complexity, now delivers a flat, generic flavor. The transformation is jarring—$7.49 for a product that feels like a store-brand knockoff. What happened? Fermented teas like Pu-erh derive their character from aging processes that deepen flavor and aroma. Numi’s previous batches delivered that signature richness, a result of meticulous fermentation. But recent batches lack that complexity, replaced by a sterile, one-note profile. The absence of fermentation’s signature scent and taste is…