Specialty Coffee Isn’t Just a Cup—it’s a Culture
Real talk: The coffee you buy at the corner store isn’t the same as the one being roasted in a garage. For Jeff Levin, his morning brew is a ritual so sacred it’s earned a shrine in his home. For Omid Ghamami, it’s a chemistry experiment where beans hit 200°C and erupt into a symphony of scents. This isn’t just about beans—it’s about how we engage with them. San Diego’s coffee scene has exploded, with 96 roasters now operating in the county. The shift? Consumers aren’t just buying coffee; they’re chasing an experience. The Specialty Coffee Association calls it “a…