Indonesia’s Coffee Revolution: How Local Chains are Brewing a Cultural Movement
Indonesia's coffee industry is experiencing an unprecedented growth, with local chains taking the market by storm. This isn't just about good coffee; it's about convenience, affordability, and a strong sense of national pride. The Asia edition of World of Coffee 2025, held in Jakarta, was a testament to this shift. With over 800 outlets nationwide, Kopi Kenangan alone outshines global giants like Starbucks and Harlan & Holden, thanks to its competitive pricing and local charm. But what's fueling this sudden surge? We surveyed 114 respondents, and the results were clear: 70% preferred local coffeehouse chains over international brands. The top…