Championship

Volodymyr Petrina: The 22-Year-Old Barista Shaping Prague’s Coffee Future

Volodymyr Petrina: The 22-Year-Old Barista Shaping Prague’s Coffee Future

Consider this your morning briefing: At 22, Volodymyr Petrina has already redefined what it means to be a barista in Prague. Born in Ukraine, this prodigy moved to the Czech Republic with a simple curiosity about coffee—and a hunger to master it. Within four years, he’s claimed national titles, represented his country on the global stage, and now trains baristas across six Mazelab cafés. For Petrina, coffee isn’t a craft; it’s a language of precision. Every cup is a conversation between bean and brewer, and he’s fluent in both. Petrina’s journey began with a burnt cup of over-roasted coffee in…
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El Salvador Hosts Largest Roaster Gathering in PRF History

El Salvador Hosts Largest Roaster Gathering in PRF History

El Salvador is about to host the most anticipated gathering of coffee industry leaders in years. The 11th edition of the Producer & Roaster Forum (PRF) will take place March 26–27 at the Hilton Hotel in San Salvador, drawing over 4,200 visitors and more than 500 green buyers. This year’s event promises to be the largest in PRF’s history, with roasters from 40+ countries expected to attend. The forum, which has long championed direct connections between producers and buyers, is set to redefine how the specialty coffee world operates. At the heart of the event are high-stakes competitions that push…
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El Salvador’s Coffee Pulse: Where Roasters, Producers, and Innovators Collide

El Salvador’s Coffee Pulse: Where Roasters, Producers, and Innovators Collide

There’s something brewing in San Salvador. The 11th edition of Producer & Roaster Forum (PRF) lands in El Salvador on 26–27 March 2026, merging coffee’s most elite competitions with a rare chance to connect producers and roasters at origin. This isn’t just another trade show—it’s a seismic shift in how the global coffee industry operates. By hosting the event in a key coffee-producing country, PRF dismantles the outdated model of trade shows centered in consuming nations, creating a platform where buyers and sellers meet face-to-face, bypassing intermediaries. The event’s impact is already measurable. Over 4,200 visitors and 350 international buyers…
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El Salvador Hosts Global Coffee Awards World Championship in March 2026

El Salvador Hosts Global Coffee Awards World Championship in March 2026

This March, El Salvador will host a landmark event for the coffee world. From 26–27 March 2026, the 11th edition of the Producer & Roaster Forum (PRF) will unfold at the Hilton Hotel in San Salvador, uniting over 4,200 visitors and 350 international buyers. The event, already a cornerstone of the coffee industry, will spotlight the Global Coffee Awards World Championship, where roasters from the US, Europe, and origin countries will vie for the title of the world’s best. PRF has long disrupted the coffee trade show model by anchoring events in coffee-producing nations. This year, El Salvador returns to…
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