Coffee Quality Isn’t What It Used to Be
Time to spill: Coffee quality isn’t what it used to be. For years, specialty roasters positioned themselves as the artisanal alternative to mass-market brews, selling scarcity, complexity, and “flavor profiles” as their secret weapon. But now, even the most coveted single-origin beans and experimental processing methods have lost their edge. The market has matured, expectations have spiked, and roasters are scrambling to find new ways to stand out. The problem? Quality alone isn’t enough. Once, sourcing auction-winning lots or using techniques like anaerobic fermentation made a coffee feel exclusive. Today, those same methods are staples in high-end cafes and competitions.…