A Community Brewed In Minneapolis: The Heart Of Raise The Bar’s Level Up Event

In the heart of Minneapolis, a coffee event did more than brew beans—it wove a tapestry of connection, skill, and purpose. Raise the Bar’s Level Up event, held over three days at Mill City Roasters’ headquarters, became a microcosm of what coffee communities can achieve when they prioritize people over profit. More than 80 baristas, educators, and volunteers gathered to learn, collaborate, and celebrate the craft, proving that the specialty coffee world thrives on shared ambition and mutual respect.

The event’s magic lay in its balance of rigor and warmth. Workshops on sensory calibration, like the Cupping 101 class led by Carly Green, transformed abstract tasting notes into actionable skills. Attendees practiced with tools like flavor wheels, building a shared language that bridges baristas and producers. Yet the real breakthroughs happened outside the classroom. Lunch breaks became spontaneous brainstorming sessions, and the pop-up café—staffed entirely by participants—turned strangers into collaborators. Baristas like Ori Kloud poured filter coffee for locals, their hands steady, their smiles genuine. This wasn’t just practice; it was proof that coffee can be a bridge, not a barrier.

The event’s soul, however, was its refusal to shy away from hard conversations. A panel on ethical sourcing brought together baristas, producers, and educators to dissect power imbalances in the supply chain. Hosted by Zakiya Mason, the discussion challenged the myth of the “savior barista,” urging the industry to confront its role in perpetuating extraction. It was a rare moment where coffee wasn’t just a product—it was a platform for accountability.

Key takeaways? First, Level Up showed that community-driven education isn’t just about skills; it’s about building trust. Second, sensory training isn’t a luxury—it’s a tool for deeper connection, both between humans and beans. Third, the event’s success hinged on its willingness to ask tough questions, proving that growth starts with honesty.