Luana Lazzarone’s passion for coffee began in her grandparents’ shop in Turin, Italy. Nine years later, she continues to shape the city’s specialty coffee scene as the manager of Orso Laboratorio Caffè. Her focus on people, clarity, and daily consistency sets her apart as a barista and trainer.
Orso Laboratorio Caffè is home to two locations that Luana runs with precision and passion. She balances service with team leadership, ensuring her team members feel valued and supported. Luana’s technical skills are backed by her graduation from SCA Professional courses, and her experiences in competitions have marked significant moments in her career. Her most recent achievement was a third place finish in the Italian Brewers Cup.
Luana’s approach to training new baristas emphasizes communication with guests, building confidence, and creating an easy, welcoming atmosphere. For Luana, good coffee starts with kindness and knowledge shared with intention.
When it comes to guest experiences at Orso Laboratorio Caffè, Luana prioritizes simplicity and approachability. She believes that most guests simply want to enjoy a good cup of coffee in a comfortable setting. Her morning shift is her favorite part of the day because it allows her to set a positive tone for the day ahead.
They provide opportunities to meet experts from around the world, taste incredible coffees, and stay connected to the ever-evolving specialty coffee community.
Competitions continue to play a key role in Luana’s motivation and inspiration to improve her coffee-making skills. They provide opportunities to meet experts from around the world, taste incredible coffees, and stay connected to the ever-evolving specialty coffee community.
Luana challenges common misconceptions about the industry by making coffee accessible and enjoyable for everyone. She communicates in a friendly and approachable way, focusing on taste and experience rather than technical jargon.
When training new baristas, Luana begins with theoretical training to ensure they have the necessary knowledge to communicate confidently with guests. From there, she moves into practical training, focusing on creating a warm and welcoming atmosphere. Hospitality remains at the heart of everything they do.
If there were one piece of coffee knowledge that Luana would like everyone to know, it’s the complexity and length of the journey coffee takes before reaching our cafés and homes. Understanding this helps us appreciate coffee with much more respect.
It allows her to disconnect and explore different worlds, providing a welcome contrast to the fast-paced world of specialty coffee.
In addition to her achievements in championships, Luana has a passion for reading. It allows her to disconnect and explore different worlds, providing a welcome contrast to the fast-paced world of specialty coffee.
In a rapid-fire round of questions, Luana shared her preferences for filter coffee over espresso-based drinks, black coffee over milk coffee, and the French Press as her favorite underrated brewing device. She also revealed her love for Substance Cafè in Paris as the number one café in Europe that every coffee geek should visit.
“Understanding how long and complex the journey of coffee is helps us appreciate it with much more respect.” – Luana Lazzarone
What aspects of Orso Laboratorio Caffè and Luana’s approach to specialty coffee resonate most with you? Share your thoughts in the comments below.
Questions & Answers
Who is Luana Lazzarone from Orso Laboratorio Caffè, Turin?
Luana Lazzarone is a barista and the founder of Orso Laboratorio Caffè in Turin, Italy, known for her passion for coffee and commitment to quality.
What makes Orso Laboratorio Caffè unique?
Orso Laboratorio Caffè stands out for its focus on experimental brewing methods, sourcing high-quality beans, and creating a welcoming atmosphere for coffee enthusiasts in Turin.
Information sourced from industry reports and news outlets.

