The Red Wine Iceberg: A US Market Deep Dive
Get ready to sip on this: the red wine iceberg is here, and it’s not as simple as it looks. Last time, we broke down white wine into layers of accessibility and intrigue—now we’re diving into the darker, more complex world of reds. This isn’t just a gimmick; it’s a framework to cut through the noise of the US market, where mainstream labels dominate but hidden gems lurk beneath. The iceberg’s upper layers are your everyday bottles—Cabernet Sauvignon, Merlot, Pinot Noir—all widely available and easy to find. But the real story lies below, where wines like Nebbiolo, Syrah, and Tempranillo…
