The Future of Coffee Lies in Empowering Producers
Real talk: The coffee world is at a crossroads. Global demand for specialty coffee is surging, yet producers face mounting pressure to meet higher standards while grappling with an aging workforce and rising costs. The USDA predicts record coffee production and consumption in 2025/26, but the specialty segment is outpacing the rest, with US consumption hitting a 14-year high and India’s market set to double by 2030. This shift isn’t just about numbers—it’s about redefining how coffee is grown, sold, and valued. The problem isn’t just scarcity; it’s sustainability. Latin America’s coffee farmers, averaging over 50 years old, are nearing…