January

The idea of Dry January is fading fast. Eric LeVine, founder of CellarTracker, says his data proves it: wine drinkers aren’t cutting back—they’re expanding their palates. While the trend of abstaining from alcohol in January gains traction, LeVine’s audience shows no signs of abstinence. Instead, they’re embracing a global tapestry of wines, from obscure regions to underappreciated varietals. This shift isn’t just about quantity; it’s a quiet revolution in curiosity. LeVine’s analysis reveals a striking pattern. Among his 13 million tasting notes, users are drinking as much as they did two decades ago, but their choices have evolved. The data…