Ube’s Rising Star: A Lasting Flavor Trend in Coffee Shops?
Is ube the new matcha in the specialty coffee industry? As we witness the popularity of this purple yam native to the Philippines, coffee shops are embracing its sweet, nutty, vanilla-like flavor. But will it endure as a lasting trend or merely be a passing fad? The appeal of ube is multifaceted, from its eye-catching color and unique taste to its potential health benefits. As a natural source of potassium, vitamin C, antioxidants, and prebiotic fiber, ube offers consumers a nutritious and flavorful alternative to traditional coffee beverages. Its versatility also allows for various add-ons such as syrups and cold…
