Wine Is a Mood: How Amari Collins Turns Vino into a Vibe
This is worth savoring: Amari Collins isn’t just pouring wine—she’s serving a vibe. The 22K followers of her TikTok/Instagram account Vin Dealer don’t sip wine to decode terroir; they drink it to feel seen. Collins, a wine caterer, educator, and self-proclaimed “vibe curator,” rejects the pretense of wine speak. To her, a Saperavi is “Juicy Couture with slightly naughty vibes,” and natural wine smells like “armpit”—a frank, relatable take that’s gone viral. Her approach is simple: make wine feel like a conversation, not a lecture. Collins’ background is as unexpected as her descriptions. Growing up in Silicon Valley, she was…