Blends

Coffee shops often pride themselves on single-origin beans, but the real magic lies in the house blend. For years, we clung to purity—single-origin, no decaf, no compromises. But reality hit hard: customers needed options, and our rigid stance alienated people who couldn’t handle caffeine. By week two, we’d pivoted, adding decaf and embracing blends. It wasn’t just about inclusivity; it was about survival. Our house blend became an emergency product, born from a need to simplify coffee-making for homebrewers. Today, it’s our most popular offering, outperforming even our finest single origins. Why? Because blends demand constant attention. They’re roasted more,…